We all know Texting is huge in the United States, as a car dealer you can cash in big by staying ahead of the curve on this marketing gold mine.

Have you ever seen a message “text Coupon to 12346 for a free coupon” on an advertisement? If you are not familiar with how it works, it is very simple. Basically the consumer sends the word coupon in a text message to the 5 digit key code. The message gets sent to a software program that records that customers “opt-in”, then a text message reply of your choice is sent. It can be anything from a coupon, to directions, to a url. Once the customer is “opted in” it is now legal for you to send them additional messages, like notifying them about the big sale or a contest. If they get tired of your messages they just opt out by replying “stop”.

            There are quite a few great companies out there that offer text programs designed just for dealer marketing. It is not that expensive, you can plan on spending around $250 a month for the service with texting. If you’re having a hard time finding one that works for you let us know, we can point you in the right direction.

Once you have the capability here are 6 ways you can supercharge the results

Text for coupon and directions.

Leverage all your other advertising by adding a “Text Drive to 55555” message. This will not only help you to quantify the results, but also give you contact info to call your customers.

Capture the Sunday shopper.

Put the text code on your window stickers.

Send a text message appointment confirmations.

Customers are more likely to respond to a text message, plus you can include directions!

Send text blasts of a contest or promotion that involves them brining in a secret code

Combine with twitter and social networking to create a nice weekend buzz

Promote your service center

Confirm service appointments, notify customer of parts, and send coupons