So here’s something I was thinking about the other day for the retail dealer, and if anyone tries this and it works great I’ll take a 2% royalty fee for the idea!  I’ve never heard or seen anyone doing this yet so there might be a reason for it, like Google constricting you maybe... or it just might be the next hottest marketing technique.

Anyway… The thought was, why not sell specific cars through Google Adwords. I’m a dealer and I buy this nice 2008 Yukon Denali, I put it up on cars, autotrader, craigslist etc… Why not on a Google Adwords? So the ad would look something like:

2008 Yukon Denali XL - 26k miles Loaded
 $32,997 Hurry! Around the corner in Bensalem PA
www.myawesomedealership.com

The click through to the ad would take the customer directly to that page with that vehicle. You could then limit your ad to show up for customers within a 50 mile radius of you and bump the bid amount way up to make sure your ad shows up near the top.

Here’s the beauty of it in my opinion, as a consumer if I go to Google right now and search 2008 Yukon Denali I get all kinds of ads that say “Find your next Yukon here!” “Save on Yukons here!”.  I have to find the one that seems the most likely to have what I want and click on that one. That typically takes me to the front page, where I wait for the flash splash of a car driving by to attempt to impress me. Then I click into used inventory, then Yukons, and … ugh no Denalis, and two Yukons clearly does not make for a “huge selection” … back … back …. back. Ok back at search results now let me try this one…. It gets to be very daunting! Posting an ad that is vehicle specific cuts out all that to build a more cost effective click and a hugely better experience for the consumer.  The only downside I can see is being so specific might affect your click through ratio and make each click cost more. The upside will be a much stronger conversion from click to sale.

I am very curious to know how that would work out, so if someone ventures to try it please update me on the results!