So I was surfing around different dealer websites the other day and I was horrified to see how many of them had some obnoxious noise that started playing when you brought up their site. There was one that played a rock song; the other was a video commercial where they were practically screaming; The worst one I saw was a flash intro that was not only useless had no off button for the sound! 

Please for the sake of your own prosperity MAKE IT STOP.

Why is sound so bad?

 
Spending years and years managing a business development center I can tell you with 100% confidence your customers are shopping for cars at work. What’s the fastest way to get them to ditch your site and never come back? Blare an obnoxious sound out their speakers that says “hey look at me I’m goofing off!”

I’m not saying don’t put any video on your site, used in the right way it can enhance your site. Keep it simple and light and for the love of car sales please leave the sound defaulted to the OFF position!