It’s very easy to advertise a car, you show a picture, list the price, the mileage and the features.  However there are lots of dealerships out there with cars just like yours! So how do you set yourself apart from the rest? You sell the dealership, what makes you unique and better! From your advertising, to the initial phone call, to the salesman on the lot, each one of these points of contacts should be re-enforcing the same principal, what makes you better then your competition!