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 It’s very easy to advertise a car, you show a picture, list the price, the mileage and the features. However there are lots of dealerships out there with cars just like yours! So how do you set yourself apart from the rest? You sell the dealership, what makes you unique and better! From your advertising, to the initial phone call, to the salesman on the lot, each one of these points of contacts should be re-enforcing the same principal, what makes you better then your competition!
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Making the most out of Craigslist Classified Postings
 Probably one of the most cost effective and underrated online marketing tactics for car dealers is Craigslist. According to compete.com, Craigslist boasts over 46 million unique visitors a month, with Cars & Trucks being their 2nd most popular category. So how much does all this exposure cost? Nothing, it’s free to post in most states, although it definitely requires an investment of time and some finesse. Here’s how to get the most out of your listings:
Start with a strong title and header graphic -
Craiglists is more of a browsing action then searching so standing out is important. Just putting the vehicle name in the title won’t cut it you will need to add some enticing wording to get them to click into the ad. No matter where you’re advertising it’s important to sell your dealership along with the car. Include a bright attractive graphic that talks about the advantages of buying from your dealership. This will help to grab the customer’s attention and set you apart from other dealers.
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 Once in century a video comes along that changes the course of history as we know it. This is that video. Not only is this video a filmography masterpiece, it's subject mater is just breath taking!
Well what are you waiting for?
Umm until I figure out why my embeded video isn't working the link to view this amazing video is here:
http://en.tackfilm.se/?id=1274079999062RA18
The Germans love David Hasselhoff .........................The Sweds love ..... well watch the video. |
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 Google rolled out its new search bar today, May 5th 2010. The bar essentially lets you modify your searches on the fly to get more targeted results.
There are quite a number of important changes in the new tool bar so let's break them down.
Google Result Sorting
<This section allows you to sort the results according to type.
Most of this sorting has always been available to you, you just never used it because google always told you what you wanted to see.
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 So I was surfing around different dealer websites the other day and I was horrified to see how many of them had some obnoxious noise that started playing when you brought up their site. There was one that played a rock song; the other was a video commercial where they were practically screaming; The worst one I saw was a flash intro that was not only useless had no off button for the sound!
Please for the sake of your own prosperity MAKE IT STOP.
Why is sound so bad?
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 So here’s something I was thinking about the other day for the retail dealer, and if anyone tries this and it works great I’ll take a 2% royalty fee for the idea! I’ve never heard or seen anyone doing this yet so there might be a reason for it, like Google constricting you maybe... or it just might be the next hottest marketing technique.
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